Bay Vision Media Group was founded in 2007 by graphic designer, film, and music producer LeJon Loggins. As a San Francisco native and certified music engineer, Loggins was inspired by the rich culture of the Bay Area and the parallels he saw between his tumultuous upbringing and the lives of young people in San Francisco and Oakland.
In August 2006, Loggins lost his 23-year-old cousin Laver Crayton in a random act of gun violence in East Oakland. His family turned to The Khadafy Washington Foundation for Nonviolence for assistance to finance Crayton’s funeral. Marilyn Washington-Harris, the mother who lost her son to violence and created the Foundation in his name, became a supportive ally to Loggins’ family in their grief. After his experience with Harris, Loggins offered his graphic design services to the Foundation by creating obituaries for other grieving families.
As crusaders for peace, justice, and crime prevention, this relationship grew into a thriving partnership, genuine friendship, and bourgeoning business. Since 2007, Loggins has designed over 700 memorial programs, 160 of which honored gunshot victims in Oakland. His work with The Khadafy Washington Foundation has also allowed him to meet each grieving family. While he has been recognized for his impact and dedication, Loggins desperately wanted to be part of a proactive solution to violent crime and hopefully, put himself out of the work of consoling families.
Working with The Khadafy Washington Foundation for Nonviolence, Catholic Charities, and the Alameda County Victims of Crime Office, Loggins is now combining his expertise in film and media production with his passion for ending violence in his community. He is turning the stories of these young people lost to violence into scripts for film and television using his uniquely kind and thoughtful lens as someone who grew up in these communities and experienced much of the same loss. Through this partnership, Bay Vision is also launching The Unity Campaign, a series of free, intergenerational community events to bring neighborhoods together with resources to decrease crime and collectively heal.
Through this partnership, Loggins hopes to bring funding stability to the Khadafy Foundation by decreasing their reliance on government funding and shining a spotlight on the breadth of local talent in the Bay Area. Ever since Ryan Coogler’s “Fruitvale Station,” Hollywood has turned its attention to Oakland stories and talent with movies and television shows like “Blind Spotting” and “Sorry to Bother You.” Loggins is looking to tell true stories and create them with our local talent right here in the Bay Area.
Bay Vision Media Group is more than a production company. This venture is a tool for authentically engaged storytelling that honors, heals, and uplifts an entire community. Our work reveres the full lives of people who are often reduced into statistics reminding the world that they were here, they were human, and their lives made a difference to a community.